Know Your Fa(c)ts! Have you noticed how ghee, butter, and coconut oil are suddenly making a comeback? People are now talking about how their grandmothers always advocated for ghee—something we stopped using just because we associated it with cholesterol and heart disease. These saturated fats have long been painted as the ‘bad guys’ of nutrition. But as science evolves, it’s becoming clearer that we’ve misunderstood their role and, in the process, missed the bigger picture about how they actually affect our health. What if everyone in your neighbourhood told you that a certain neighbor was trouble? Would you not avoid them based on that single piece of information? But what if, one day, you actually take the time to get to know that neighbor and discover they’re friendly, helpful and pretty normal? Such is the story of Saturated Fats! The myth about saturated fats being harmful stemmed in the 1950’s. It was an influential study that pointed to a possible link between fat intake and heart disease, the media jumped on the bandwagon and just like wildfire it spread. This cultural shift demonized fat and suddenly, low-fat diets became the norm and food manufacturers responded by replacing fats with sugars and chemicals to keep things tasting good. What went wrong here was that the research didn’t account for the whole picture. People who ate high-fat diets were often also eating a lot of processed foods, smoking and living sedentary lives. Yet, saturated fat alone was blamed for heart disease. But today new research paints a more nuanced picture. Saturated fats from whole food sources like coconut oil, rice bran oil, ghee and cheese aren’t as harmful as once thought. In fact, they’re essential for things like brain function and hormone production. The problem isn’t fat itself, but rather excess fat combined with poor overall diet choices and inactivity. On the other hand, trans fats found in processed foods and partially hydrogenated oils are the real culprits, linked to heart disease and other health issues. Unsaturated fats, while often considered healthier, can also be harmful when overly refined or consumed in excess. The key is balance and quality. By recognizing the differences between these fats and prioritizing whole, nutrient-rich foods, we can shun outdated myths and make more informed, health-conscious choices for our well-being.
Nurasoi Founders Mentoring Future Leaders at Narayana Business School, Ahmedabad We are filled with joy to share that our founders are mentoring students at Narayana Business School, Ahmedabad! As part of a 15-day intensive workshop, students will get an exclusive opportunity to gain hands-on knowledge from Chandan Maloo and Komal Patel – the dynamic entrepreneurs who live and breathe the hustle every single day. In this workshop, students will be exposed to the various facets and departments of business; they will have a unique chance to interact one-on-one with the team at Nurasoi, gaining top-to-bottom insights into how a successful business operates. This is more than just a learning opportunity – it’s a window (did we just hear Vyndo) into real-world entrepreneurial wisdom. From being mentored to now starting to mentor, this phase in our journey feels surreal. At Nurasoi, we are all learning each day and believe that learning never ceases. This is a wonderful opportunity for this next generation of entrepreneurs to get hands-on experience and knowledge they are acquiring from the duo!
Nurasoi Powers Gujarat Women’s Championship at GWCT20 Recently, Nurasoi made a powerful statement at the Gujarat Women’s Championship 2024. Teaming up with GWCT20, we brought our passion for health and wellness to the forefront of this exciting sporting event. Our mission was clear: to fuel the athletes, inspire the audience and champion a healthier lifestyle. We achieved this by providing expert nutrition advice, engaging in interactive workshops and sharing our knowledge about the importance of balanced diet and regular exercise. By partnering with GWCT20, we were able to reach a wider audience and spread awareness about the benefits of a healthy lifestyle. We’re proud to have been a part of such an incredible event and look forward to future collaborations that will continue to empower individuals to make positive changes.
Robinhood Army Joins Nurasoi for a Nutritious Children’s Day This Children’s Day, Nurasoi partnered with Robinhood Army to turn the day into a celebration of health and happiness. Together, we ventured into Ahmedabad’s vibrant neighbourhoods, distributing our nutritious Vyndo Knots to enthusiastic children. From one smiling face to the next, we witnessed the power of a simple act of kindness. Our mission was to not just provide a tasty treat, but to offer a boost of essential nutrients that could fuel their growth and development. The joy and gratitude in their eyes gave us the much needed validation – the impact we can make, even through small steps. Nurasoi is committed to nourishing young minds and bodies, and this Children’s Day was just the beginning of our journey.
What’s on the Menu? We answered, “Growth” If you’re here, you certainly want to know more about us! And trust us, we won’t disappoint you. We are adding a series of feathers on our hat and we think you should know about it all. Given that in a whirlwind of health-conscious trends, it’s not just waistlines that are getting slimmer—it’s also the gap between customers and nutritious snacking alternatives. At Nurasoi, we are turning over a new leaf, expanding its horizons far beyond the initial seedling of an idea it once was. With a master plan to map the whole of Gujarat, our growth spurt has been nothing short of remarkable. Munching on success, we’ve recently dotted the i’s and crossed the t’s of Saurashtra and Vapi-Valad’s maps, stamping our commitment to providing wholesome snacks to a larger community. Our healthy snacks are now journeying from the bustling streets of Mumbai to the sun-kissed plains of the north and the verdant stretches down south. Just like the Silver Oak, while we are branching out mighty, we are stretching and strengthening our roots twice as deeper! We are welcoming fresh faces on board; folks who share our passion for nourishment and zest for life. If you love the idea of cultivating well-being and have a knack for nurturing lives, we might just be a home to harness your professional growth! Our beloved first brand, our little brainchild – Vyndo is no exception to this escalation. As we grow, so does our array of products. From adding new flavours to the range to diversifying the entire range of products, each addition to the fleet of Vyndo – The Energy Snacks is a testament to our commitment to variety, quality and most importantly—your health. Breaking the mold is in our DNA and as a startup scaling at an electrifying pace, we’ve tossed the rulebook out the window, writing our own success story. We understand that to reach the zenith of our aspirations, our dreams must be fueled with relentless passion and undying determination. Our vision has never been shortsighted and as we spread our arms out to take it all in, we gaze far into the future, outdo our goals, surpassing expectations and setting new benchmarks in the industry. We envisage a future where every pantry flashes our products, every individual harps our song; a world where healthy snacking is not just a trend but a way of life. We’re not just growing; we’re evolving. Our mindset is our compass, guiding us through uncharted territories with the confidence that comes from knowing we’re on the right path. With our eyes on the horizon and our roots anchored in our mission, Nurasoi is poised for greatness, and we will make it happen.